OPEN has been developed to provide knowledge about platform based marketing approaches and collaboration between partners and buyers within the ecosystem.
This portal provides a central hub for:
Please enjoy the portal and make it your own.
Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to customer retention and upsell, and also provides the foundation required to gain new customers and grow...Posted 2 days agoRead more
Back in August, San Francisco-based LiveRamp released GetOnboard, a CRM "data onboarding" software system designed to bridge the gap between marketers' customer data and their online marketing efforts. By...Posted 18 hours agoRead more
Mobile advertising exchange Nexage has become one of the largest independent mobile ad exchanges following Twitter’s decision to snap up its competitor, MoPub. As competition in the mobile ad space continues to heat up, it remains...Posted 18 hours agoRead more
Spin the globe in 2014 and you'll see positive signs for advertising across the planet. Ad spending finally is on track to increase in all regions, and the pace of global spending is picking up. Here are 10 points to keep in mind...Posted 1 day agoRead more
Google+ will extend its reach across the web in the guise of new ad units.
Google has been testing new social ads composed of posts published by brands to its two-and-a-half-year-old social network, which they can now...Posted 1 day agoRead more
MediaMath, a fast-growing New York advertising technology company, plans to expand its engineering-focused office in Cambridge — which originated through an acquisition from Akamai Technologies in January.
The...Posted 2 days agoRead more
Just over two months ago, UK-based news outlet The Guardian unveiled the biggest step it has taken after four years of operating in the programmatic space: it opened its own publisher-side "trading desk." Read the...Posted 2 days agoRead more
About 70% of the programmatic pie is flowing to large portals, according to buyers and publishers, with the rest going to premium publishers. Although premium publishers say only a small part of their revenue comes through programmatic...Posted 5 days agoRead more
AOA|Automotive allows marketers to target consumers by vehicle type and purchasing power; other segments allow targeting for new vs. used, auto insurance, auto finance, and parts & service
Alliant, a leading provider of...Posted 6 days agoRead more