OPEN has been developed to provide knowledge about platform based marketing approaches and collaboration between partners and buyers within the ecosystem.
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About 70% of the programmatic pie is flowing to large portals, according to buyers and publishers, with the rest going to premium publishers. Although premium publishers say only a small part of their revenue comes through programmatic...Posted 1 day agoRead more
AOA|Automotive allows marketers to target consumers by vehicle type and purchasing power; other segments allow targeting for new vs. used, auto insurance, auto finance, and parts & service
Alliant, a leading provider of...Posted 1 day agoRead more
Exclusivity within the News Section of NFL.com. ( http://www.nfl.com/news ). This is genuine 'First Look' impression for Name Brand Advertisers. Ad Sizes and Position (text and display): 728x90 Above...Posted 3 days agoRead more
GateHouse Media announced that adhance media, the company's private ad exchange that launched in December 2011, has more than doubled its number of publisher partnerships over the past year, with the recent addition of Calkins...Posted 4 days agoRead more
Advertising technology is complicated and confusing, but it’s also here to stay.
Despite what vendors might have you believe, the reality is that plenty of kinks in the system still need to be worked out. The...Posted 6 days agoRead more
Google recently launched a display test on its coveted search results page. It was done quietly, with only a few test partners and little fanfare. Despite its limited nature, the story quickly spread in the media, with many writers...Posted 6 days agoRead more
Twitter’s new image-centric design is giving its advertisers’ promoted tweets an engagement boost but might actually decrease clicks to an advertiser’s site.
Media buyers and social ad tech providers say paid...Posted 6 days agoRead more
The economic consulting firm IHS Global Insight estimates this could place 1.7 million U.S. jobs at risk. Today, advertising sales help support 20 million jobs, or 15% of all jobs in the country.
IAB members have no...Posted 6 days agoRead more
Yahoo continued its long tradition of copycatting its competitors’ advertising strategies by announcing Wednesday the launch of Yahoo Image Ads, “native” photo ads that will appear within Yahoo slideshows....Posted 6 days agoRead more