MediaMath's OPEN program is designed to simplify the complex ecosystem and empower marketers to leverage technology, media and data more effectively.
OPEN is your interactive destination to learn, connect and collaborate with the best-of-breed in the industry.
for all participants
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Seahawks coach Pete Carroll employed tried and true offensive strategies to win at Superbowl XLVIII. He did so by implementing the right plays with the right players at the right time. His playbook guided his strategies. When it...Posted 12 days agoRead more
It may be said that 2014 is the year of video. Sites like eMarketer predict that the spending for online video advertisements this year will exceed $5.8 billion in the United States alone. Which makes sense! Our lives are becoming...Posted 15 days agoRead more
Mike Lamb, CCO, recently published an article in iMedia articulating how MediaMath believes that agencies, ad tech and technology providers can work together in harmony. Read the excerpt of the article below;...Posted 16 days agoRead more
Company’s intent-driven audience is ideally suited for real-time access for advertisers
SANTA MONICA, Calif.--(BUSINESS WIRE)-- Demand Media, Inc. (NYSE: DMD), a leading content & media and domain name...Posted 21 days agoRead more
Standardizing operations on a media management system and putting together a media plan are h?uge undertakings, with a ton of manual work.
Tracking down all order management, billing and vendor information, for example, is...Posted 24 days agoRead more
Sandra McDill, VP Global Account Management at TagMan discusses the importance of investing in attribution data.
The world is connected and interpreted through petabytes of data that are collected from our various devices and...Posted 25 days agoRead more
Mobile advertising is booming, with a $5 billion dollar increase in spend expected this year, after a similar jump last.
And as the spending increases, the mobile ad-tech ecosystem is growing along with it, flush with...Posted 29 days agoRead more
Online advertisers can now create online audiences that mirror their existing customers through a new integration between LiveRamp’s proven data onboarding technology and Arcametrics’ lookalike audience...Posted 1 month agoRead more