Looking for consumers in market to remodel their kitchen in the next three months?
Need to reach pet owners with a propensity to shop at Petco and who have moved within the past 30 days?
Want to target recent college grads who like to fish on vacation?
Neustar AdAdvisor enables marketers to discover, create and target the right audience with the right message – at the right time using audience segments that are built off of accurate identity.
AdAdvisor Audiences are comprised of both probabilistic and deterministic data to enable marketers to more precisely target those consumers with a higher propensity to react to an online and mobile campaign. Neustar has over 200 sources of offline data that are aggregated, cleansed, and used to build a comprehensive offline identity used by marketing and IT security professionals to promote and protect their businesses.
Using Neustar’s Authoritative Identity methodology, Audiences are anonymously onboarded using our proprietary online to offline verification process and brought online in a variety of ways, including:
· Individual onboarding
· Segmented by propensity to drive scale.
AdAdvisor data is most impactful when used at the top of the purchase funnel since it identifies large groups of prospects that are likely to have the desired brand and/or product preference.
Categories and Sample Segments include:
· comScore TV (formerly Rentrak)
· Financial Services
· Home & Leisure (Hobbies)
· Lifestyle Statements
· Pet care
· Web Browsing
Sample segments Include:
• Most likely to Drink Light Low Cal Beer
• Most likely to be insured by Geico
• Most likely to drive a BMW
• Most likely to own more than one car
• Most likely to buy Aveeno
• Most likely to buy Cover Girl
• Companies with 50 – 100 employees
• Audience of Nurses
• Most likely to purchase Charmin
• Watches The Voice
• Votes Republican
• Supports Planned Parenthood
To request a free log-in, reach out to AdAdvisor_Support@neustar.biz