From three networks, to a thousand cable channels, to millions of websites and billions of videos - the way consumers watch video is evolving. Yet the way we buy and sell video advertising isn't. Creating inefficiency, waste, and confusion. How can the old paradigm survive? It can't.
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Our video intelligence platform, Pathway™, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Our leadership is committed to developing the kinds of innovative solutions that will modernize the video advertising marketplace, adapting to whatever the future brings.