Ansa, integrated with the MediaMath platform, automatically measures and optimizes digital campaigns' impact of incremental in-store sales with the fastest, most efficient, store-level analytics in CPG delivering:
(1) Zip-level targeting surrounding stores with the greatest sales of your products
(2) In-flight optimization based on your product's dail store-level sales
(3) A definitive report of your campaign's impact of oncremental dollars and % lift....delivered less than one week after your campaign ends.
Utilizing Ansa gives you the power to prove sales at the store level by connecting in-store sales results to digital shopper marketing campaigns. Set a new standard in measuring and driving incremental sales when: