Blue Water Ads' #1 Purpose is to create a Brand Safe Environment to protect buyers from the fraudulent activity that challenges today's programmatic landscape. Through the utilization of a multi-layer suite of ad security tools (WhiteOps, Double Verify & zVelo), our mission is to give our partners piece of mind with every dollar spent. We are proactively combating against IVT/NHT, on a pre-bid basis, before a campaign is compromised.
comScore Ranked #5 in Multi-Platform Potential Reach (Desktop, Mobile, Tablet audiences)
What makes Blue Water Ads' offering unique is our access to Premium & Exclusive video inventory at scale. Our Premium placements are Highly Viewable, ATF, M/L units found on highly-desirable domains found in comScore's Top 100.
Our Exclusive Desktop and Mobile Inventory span across hundreds of local NBC, ABC, FOX and CBS news affiliate sites across the US. These ATF, Large Player placements cannot be accessed in any other exchanges, SSPs or marketplaces.