BTSport.com is a destination that caters to the ‘sports fanatic’ but also appeals to the ‘sport generalist’ who is keen to stay across the world of Sport. It provides a one-stop shop for all the sporting news, interviews, highlights and much more! BTSport.com is built with the user experience at the core, offering a fully responsive, seamless experience across multiple devices. Incorporating the live streaming BTSport app (+2.5m downloads). It’s the latest evolution of the landmark BT Sport brand.
A MALE FOCUSED, SPORTS FANS ‘ONE-STOP’ SHOP FOR ALL THEIR SPORTING REQUIREMENTS
70% MALE, 30% FEMALE USERS
2.5+M DOWNLOADS OF THE BT SPORTS APP
BT Registration First Party Data - Direct access to BT’s registered users provide enriched demographic data, age, gender with product information, e.g subscriber package, connection speed (fibre, broadband). Top audience segments: Automotive Enthusiast, Business Decision Makers, SME's, Saving Seekers,Entertainment and TV fans, families, travel enthusiast, tech enthusiasts, BT Sport Fans, Football fans, Rugby Fans, UFC fans, Home Movers, Home Makers, Festive Foodies, and Festive Gifters. BT Search Keywords -The BT portal provides users with a direct outlet to begin their search experience. By leveraging these search keywords, campaigns focused on specific terms can be created and used to enhance campaign targeting. E.g ‘Travel terms’ & ‘Financial terms’ BT Contextual Behavior -BT.com and BT Sport cover a wealth of content: - BT.com: News, Entertainment, Lifestyle, Tech & Gadget - BT Sport: Football, MotoGP, Rugby Union and more All sections can be contextually targeted via dedicated segments generated by user behavior. Benefits: Target the user you want at the time you want. Reduce wastage and drive Return-on-Investment.
WHY PARTNER WITH US?
1. BTSport.com will ensure you are up to date on the latest news as and when it happens across: Football – English Premier League, European Football – Fixtures and Results, Insights and Analysis. From 2015 Champions and Europa League will be included as well! Rugby Union: Rights to live Aviva Premiership, European Rugby Champions Cup, European Rugby Challenge Cup.Fixtures and Results MotoGP: BT has the exclusive rights to MotoGP in the UK- it’s the destination to visit to keep across all the action, on and off the track: Trackside Tweets, Video interviews and more UFC: Follow the action across the ‘UGC Live Blog’, read the latest News and watch the videos which are uploaded regularly Other Sports: BTSport.com also covers Tennis, Basketball, , Baseball, Caribbean T20 Cricket – as the events are going on, so you will never miss out 2. Interstitial placement within the official BT Sports App 3. IAB rising starts formats already available on BTSport.com (300x600, 970x250, 970x90) at scale. Along with core IAB formats 300x250, 728x90 and mobile 300x50, 320x50 4. Mix of inventory – Video (Standard and TrueView) and Display is available, with BT launching the first Video Private Market Place in the UK for Video buyers . 5. Viewable impressions- BTSport.com site is designed to deliver impressions to meet your campaigns requirement- performance, brand, conversions – Viewabiity metrics are available averaging ~70% Active View Viewable. 6. Existing and bespoke Audience segments available to target BT Sport Live Desktop segment – c100k users – based on behavioural browsing activity BT Sport logged In segment – c30k+ users – based on users logging into to their BT Sport account Bespoke segments – to be made available based on any search keywords lists 7. BT First Party Registration data - age and gender will be available for you to target. Helping you find the user you want at the time you want them.
FOR MORE INFORMATION
AD2ONE - BT's Direct Sales Team Neil Higgins - email: firstname.lastname@example.org - 07585 302 050
Google - BT's Programmatic Sales Representative George Henshaw email@example.com Mob: +44 (0) 7854 636 417 DD: +44 (0) 20 7356 6048
Heather Cartwright firstname.lastname@example.org Mob: +44 (0) 7484096566