Dailymotion Exchange (DMX) is Dailymotion Advertising's global and premium video marketplace, enabling local and international trading desks (agencies and advertisers) to build programmatic campaigns for highly targeted audiences.
Based on real-time bidding (RTB), DMX allows buyers to bid on available video advertising inventory as well as the ability to purchase guaranteed volumes (“Private Deals”).
DMX is interfaced in OpenRTB with MediaMath. This gives agencies and advertisers' trading desks access to over 2 billion monthly impressions*.
There are fifteen people operating the platform spanning from Paris, New York to Palo Alto.
More information : exchange.dailymotion.com