DATAMYX GENERAL OVERVIEW
Datamyx is a leading provider of data-driven marketing solutions serving the financial services, insurance and automotive verticals. We offer a unique, multi-sourced repository of over 4,000 data points, including 40 proprietary insight scores. Direct marketers benefit from our powerful combination of multi-source data, analytics and technology to help marketers find, convert, and grow customer relationships.
DATAMYX AUTOMOTIVE DATA
Datamyx's auto data possess a database of 150 million autos with multiple autos per household. The dataset includes over sixty makes and hundreds of models. The data is 100% compliant with Drivers Privacy Protection Act (DPPA) due to the fact it is collected via servicing agencies, warranty companies and repair garages. As such, the dataset is complete with VIN and matched to National Automobile Dealers Association (NADA) valuation guides. Datamyx also optimizes the segments further based on consumers who are more likely to respond to automotive offers and equity in the owners’ vehicle.