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Effective Measure

Exchange & SSP | Tag Management | Data Provider | Attribution | Video | Mobile | Analytics | Partner Services

Effective Measure is the leading provider of audience data for the Middle East and Africa. Through their data co-operative, they work with local publishers in the region to collect and model data into audience segments for advertisers, including demographic, category, nationality and intender segments. Aside from helping advertisers reach emerging and niche target markets, Effective Measure supports local publishing through their revenue share model. Find out more at, or get in touch through 

Office Locations

  • Effective Measure - Melbourne
  • Sub-Saharan Africa
  • Effective Measure - Melbourne
  • Level 3,
  • 4-10 Bank Place
  • Melbourne
  • 3000
  • Australia
  • Sub-Saharan Africa
  • Office Suite 15, Canal Edge 1, Tyger Waterfront, Carl Cronje Drive,
  • Address 1
  • Address 2
  • Bellville
  • 7530
  • South Africa