Email Switchboard is a transparent trading platform for email inventory. It connects advertisers with profiled email data, automating the sending, optimisation and reporting of an email campaign to multiple data owners.
The platform is self-service and an advertiser can opt to buy data based on demographics or online buying behaviour.
The system goes beyond email and allows an advertiser to run cross-channel campaigns more efficiently. It does this by using the email address as the unique identifier to track and target a consumer as they move across the web and devices. This allows an advertiser to use multiple channels to target a consumer but avoid marketing overkill, through a tailored message.