The Digital Era has shifted audiences online and addressable media offers brands the opportunities to maximize their online campaigns when proven targeting approaches are used — those that focus more on people, or on precise audience connections, rather than just media. Marketers need to define online audiences based on data and insights, refine targeting of promotions throughout the customer lifecycle and cost-effectively reconnect with the high-value target audiences most likely to respond.
At Epsilon, we understand the discipline of data collection, the application of data for customer insights, engagement communications at the individual level, flawless execution and the analysis and measurement necessary to extend our clients’ reach effectively. Our online targeting solutions, as a stand-alone campaign or highly integrated with other channels such as print, social, mobile and email, help grow our clients’ business.
Epsilon breaks down channel silo barriers, and helps marketers use the most meaningful consumer data ubiquitously to understand their audience at all levels.
Become an audience-centric marketer and leverage Epsilon’s technology and expertise to gather available data, interpret it, and put it to work across multiple online customer touch points.
• A unique single-source, end-to-end marketing model that intersects data, technology and agency services.
• Trusted partner to the world’s leading brands, including 23 of the Fortune 100
• #1 CRM/Direct Marketing Agency, AdAge
• #1 Agency across All Disciplines, AdAge
• #1 Database Marketing Provider, Forrester
• Deepened capabilities with the acquisition of Hyper Marketing, Inc.
• ROI focus with one of the industry’s most accomplished advanced analytics teams