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Data Provider

Grapeshot Pre-Bid Contextual Targeting

Context Powered Through Content - Leading with Pre–Bid Insights

Grapeshot is a leading contextual audience-targeting tool powered by real-time, page level, contextual keyword analysis. Grapeshot offers an extensive range of valuable audience segments enabling you to target relevant users based on demonstrated interest in content that is relevant to your campaign. With the addition of our portfolio of pre-bid offerings to the MediaMath Partner Marketplace, users are enabled with increased agility and confidence through near real-time contextual targeting and brand safety.

Grapeshot Pre-Bid Offerings:

  • Keyword Contextual Targeting: Target the right audience through contextual relevancy with pre-bid audience qualification across both standard and customizable audience segments.
  • Predictive Targeting: Automate the creation of your live audience segments through real-time dynamic contextual targeting. Listen to online content and discover trending topics to deliver greater scale.
  • Keyword Blacklisting: Ensure a brand safe environment while achieving maximum scale through customizable segments that ensure complete control and transparency at a pre-bid, page level.
  • Language Targeting: The robust language portfolio from grapeshot allows you to target based on a wide array of page languages, enabling a truly global campaign.
  • Campaign Analytics: Increase transparency through keyword and line item level analysis, platform agnostic insights and performance metrics.

Pre- Bid Pricing:

  • Standard & Custom Segments - $0.25 CPM
  • Standard & Custom Predicts - $0.60 CPM
  • Standard Brand Safety (gv_safe) - $0.03 CPM
  • Custom/KWB Segments - $0.25 CPM
  • Language Targeting - $0.03 CPM

Grapeshot Audience Offering:

  • Audience Product: Target relevant users based on consumption. Find high-value audiences that have demonstrated interest in content that is relevant to your campaign.

Audience Pricing

Audience Product - $0.45 CPM


MediaMath users have access to language targeting in 31 languages for the Grapeshot Pre-bid solutions.

Bulgarian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Turkish, Chinese (simplified), Chinese (traditional), Vietnamese, Hindi, Arab, Japanese, Indonesian, Korean, Malay, Tagalog (Philippines), Thai, Spanish (Mexico), Portuguese (Brazil)


Contact Client Services

The Client Services Team are always available for further advice or assistance on which channels are the best ones for your advertiser.











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