MS Reach UK Online Audience
Marketing Source is a market leading owner and supplier of consumer data in the UK.
MS Reach is Marketing Source’s cutting edge national customer database, featuring 50+ million individuals across 23+ million households. Our data is not modelled, but based on actual individuals and their offline behaviours and transactions.
Marketing Source have created a new customer communication channel by connecting MS Reach individuals to their digital ID, creating an online audience with inferred socio-demographic and transactional intelligence, for digital content to be more effectively targeted.
This is a new world of data, but by bringing our experience from offline data management to the digital space, gives our audience data a highly sought position in the marketplace.