The Millennial Media Exchange is now ONE by AOL: Mobile!
ONE by AOL: Mobile offers a leading independent mobile advertising exchange, enabling programmatic buyers and sellers to deliver relevant and engaging ad experiences to global audiences at scale. We launched the first mobile advertising network in 2006 and the first mobile exchange in 2011, and authored the position spec for what became the first OpenRTB guidelines for mobile. The exchange offers flexible programmatic buying options across a global footprint of in-app and mobile web inventory.
Global scale of high quality supply with advanced brand safety and privacy controls. Millennial Media’s SDK is installed in over 70,000 apps and sites, generating supply in 186 countries globally. We average more than 6 billion bid requests per day and more than 500 million unique users each month. We provide advanced brand safety and privacy controls that enable buyers see, assess and decide on whether an app, mobile website, or page is suitable to their brand.
Direct integration with publishers, which delivers high quality and transparent data to improve ad targeting and effectiveness. Our SDK provides the purest mobile signals available, and 98% of our publishers are transparent.
Engaging ad formats that maximize engagement and effectiveness. The exchange can help your clients move beyond the banner with formats like video, rich media, native, and full-screen interstitials that drive higher engagement rates. Millennial Media’s award winning creative services team can customize assets for mobile.
Flexibility to buy the impressions your clients want in the manner that suits them best. Buyers can target supply through the open exchange, private marketplaces, or direct from publishers. Purchased via public or invite-only auctions or on a fixed-priced basis, Millennial Media can curate impressions into custom, easy-to-target packages tailored to your clients’ campaign needs.
Custom integrations enable clients to target impressions using their CRM data, your (or other 3rd-party) data, or Millennial Media’s 1st-party audience data. Millennial Media can onboard and passback data from multiple sources, enabling clients to better target the most valuable impressions and deepen insights into what works best.