Unruly Exchange (UnrulyX) is Unruly’s global and premium native outstream video SSP. Local and international trading desks (agencies and advertisers) use UnrulyX to buy guaranteed viewable desktop and mobile web video programmatically at scale across highly targeted audiences. The Unruly SSP supports 3rd party viewability verification, is fully integrated with Unruly’s brand safety and anti-fraud systems, and has no restrictions on runtime.
Bought via real-time bidding (RTB), UnrulyX allows buyers to bid on available native outstream video through Open Auction (OA) as well as Private Deals, delivering in-feed video placements across mobile web and desktop and in-article on desktop.
UnrulyX is connected using OpenRTB giving access to DSPs and buying platforms to access our native video inventory of over a billion global monthly impressions.