VertaMedia’s Supply Side Platform is an upmarket technology with a fully-featured digital marketing ecosystem surrounding it. Within VertaMedia’s SSP publishers can monetize their inventory with Ad Exchange, video advertising marketplace, which locates only advertising campaigns that truly perform.
VertaMedia is always looking for top DSPs, Trading desks and Media Agencies to partner for our publishers business growth.
intellectual ad serving, powered with VertaMedia™Intelli
fast and easy integration
high fill rates and the best eCPM
fully-featured API and white-label solution
award-winning company and product
VertaMedia™Intelli is a predictive algorithm that analyzes real-time data from programmatic and managed demand in conjunction with historical data available within the VertaMedia’s platform.
The usage of big data, collected from numerous campaigns that run in the system, allows to determinate the dependence between traffic specification and ad campaigns results (fill rates, errors etc.), to form the portrait of potential demand and to create the waterfall on domain level, updating it in every 5 minutes, 1 hour, 1 day, 1 week, 1 month. This logic guarantees the most effective ad opportunity for publisher’s inventory.
At VertaMedia, we leverage our own deep machine learning & the state of the art external technologies to eliminate fraud and deliver exclusively high quality impressions.
In conjunction with our fraud prevention technology our customers can utilize the skills and experience of our brand safety team.
For detailed information please visit vertamedia.com/transparency-and-complete-integrity/
For our Demand-Side Partners we provide different integration opportunity
VAST/VPAID tag based integration