We’ve used all our experience in data and digital to bring together some of the best customer, location and lifestyle data. The result is CACI's Online Audiences proposition. An addressable audience data marketplace containing powerful consumer data with CACI's market leading segmentation solutions - Acorn and Fresco, adopted by over 250 advertisers in the UK to understand customer demographics and purchase behavior.
CACI pull together over 100 million offline records, having created the most up-to-date, name and address file. But knowing your customers name and where they live is only part of the story. CACI have securely on-boarded our rich offline data to cookies through secure, complaint match processing to cookies. Creating a truly unique, powerful audience targeting solution for programmatic advertising.
Real consumer understanding comes from adding the all-important lifestyle data. And that's why we combine many data sets. CACI data has a wealth of customer information and insights on social media preferences. We also use our suite of industry leading consumer classification tools including Acorn and Fresco as well as accurate predictive models to create a consumer database that digs deeper. CACI's audience segments tell you not just who they are, but how they live, what they buy and what they are likely to buy next.
In our increasingly more multi-channel world, CACI are helping some of the UK’s leading brands create targeted, customised and truly omni-channel programmatic and offline campaigns. We also help clients use our data to generate fresh and accurate insight to drive profitable customer acquisition, management and retention.
Acorn is a powerful consumer classification that segments the UK population. By analysing demographic data, social factors, population and consumer behaviour, it provides precise information and an understanding of different types of people. Acorn provides valuable consumer insight helping you target, acquire and develop profitable customer relationships programmatically.
Acorn is used to understand consumers' lifestyle, behaviour and attitudes, together with the needs of communities and is important to both private sector and public service organisations. It is used to analyse customers, identify profitable prospects, evaluate local markets and focus on the specific needs of each catchment and neighbourhood.
Postcode-level Acorn segments neighbourhoods into 6 Categories, 18 Groups and 62 Types. By analysing significant social factors and population behaviour, it provides precise information and in-depth understanding of the different types of people. You can find out how CACI has pioneered a radical departure from the traditional approach to building geodemographic segmentations at our bespoke Acorn microsite http://acorn.caci.co.uk You can also find out how your street is described by Acorn and download the Acorn user guide http://www.caci.co.uk/sites/default/files/resources/Acorn_UG.pdf