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DoubleClick Ad Exchange

Exchange & SSP | Video | Mobile
http://google.com/doubleclick/advertisers

DoubleClick Ad Exchange (AdX) is a real-time marketplace where ad networks, agency holding companies, and third party technology providers can maximize advertising ROI across the world’s top sites. Programmatically manage campaigns across all screens and formats and drive results for your clients with high-quality, brand-safe media from a true second price auction. AdX’s open real-time bidding system enables buyers to use proprietary data and bidding algorithms to define audiences, bids and budgets to take full control over their media spend.