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LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.
Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.
Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.
LiveRail makes it easier for publishers, broadcasters, and mobile app developers to monetize their digital content across devices. We support high value video and in-app mobile display formats, including native ad units that fit the look and feel of a specific app.
By enabling simple management of all demand sources in one platform, including direct advertiser relationships and third-party real-time (RTB) buyers, publishers can understand the trade-off of filling an impression with one source versus another so ad revenue can be maximized.
Using Facebook’s anonymized people-based demographic information, such as age and gender, we help publishers more accurately target their impressions, serve more relevant ads, and reduce the waste created by inaccurate delivery. This means publishers can deliver better ROI for their advertisers while improving the user experience at the same time.
Our sophisticated controls mean publishers can control how they sell, to whom, and at what price. LiveRail’s advanced, real-time analytics allow our partners to get actionable insights into buyer behavior so they can track and pivot against every possible revenue and performance metric.
LiveRail technology lies at the heart of video’s growing real-time bidding (RTB) ecosystem, making billions of daily transaction decisions on behalf of the most sophisticated online media and advertising companies. Our RTB-infrastructure takes into account dozens of complex campaign and yield objectives, audience data and custom audience segments, and proprietary market pricing data to suggest the optimal price floor for inventory.
Our proprietary market-analysis technology is able to extrapolate pricing trends by forecasting supply and demand curves, creating a real-time evolving economic model that informs and refines our pricing optimization decisioning.
LiveRail’s cloud based RTB-infrastructure was designed from the ground up for massive scale. LiveRail runs on Facebook’s advanced cloud-based infrastructure, the same infrastructure that handles the evaluation of over 500 trillion ads for targeting each day. Our infrastructure is capable of processing billions of impressions in the most demanding ad environments across web, mobile, and IPTV, with minimum latency.