MarketShare is a global company applying advanced analytics to optimize marketing
efficiency and effectiveness, and help companies discover which actions truly drive
results. Our technology delivers integrated “top down” and “bottom up” attribution,
optimization, and smarter allocation across the increasingly wide spectrum of
tactics and touch points.
The technology platforms we’ve developed solve massive marketing optimization
challenges and provide a single source of truth about marketing performance.
Backed by some of America’s leading private equity investors, we have a track
record of groundbreaking analytics innovations now working for many Global 1000
companies across most major industry sectors around the world.